Influencers Accidentally Become More Popular By Actually Liking Products
In a stunning turn of events, influencers across the globe are finding their social media followings skyrocketing, not because of controversial opinions or flawless selfies, but because—brace yourselves—they’ve actually started liking the products they promote.
Brielle Glimmer, an influencer with 1.3 million followers
“It’s honestly a little embarrassing,” admits Brielle Glimmer, an influencer with 1.3 million followers and a hair color that cannot be classified by any human language. “I had no idea that if you genuinely enjoyed a product, your followers would start to, like, care about you. It’s wild.”
Glimmer, whose previous endorsement of a blender was marred by her public statement that “smoothies are for peasants,” says her newfound authenticity has been a game-changer. “After I posted a picture of me wearing this vegan leather jacket, I got 7,000 comments asking where to buy it. I was like, ‘Uh, I don’t know? I just think it’s cool.'”
But Glimmer isn’t alone. Zachary “Z-Bomb” Fitzmichael, a tattooed, muscle-bound man who claims to “work hard, play harder” and whose workout routine involves lifting both dumbbells and the occasional branded protein shake, has also seen an increase in followers. “I used to promote protein shakes I’d never actually drink, but then I tried one that was surprisingly delicious,” he says while flexing in front of a mirror, his reflection probably flexing back. “I posted a story about how I love it, and suddenly, my DMs were flooded. Apparently, authenticity does pay off. Who knew?”
Though most influencers are hesitant to embrace this “liking things” trend, others are leaning into it with varying degrees of success. Tiffany Thorne, a self-proclaimed “holistic guru,” had a similar revelation after reviewing a mattress she was actually sleeping on. “I was promoting this organic mattress, and then I realized—wait, I sleep on this every night. It’s comfy. It’s literally the best mattress I’ve ever had,” Thorne says while sitting cross-legged on a pile of seaweed, sipping a jade-infused tea. “So I just said it, and people went crazy. I got 12 new followers that day. It’s almost like, if you tell the truth, your life becomes a Pinterest board.”
Of course, not everyone is convinced. Kyle “The K-Man” Rumble, who made a name for himself by throwing energy drink cans into his backyard pool, is still skeptical. “Look, I don’t care if I like something. People are here to watch me break stuff and scream at it. But I guess, if you like a product, it might work? Maybe I should try it with my power tools.” His followers remain unsure, but his numbers haven’t tanked, so he’s optimistic.
Industry experts are baffled by the trend. Vera Grable, an expert in “engagement metrics and questionable decisions,” states, “We’ve always told influencers to fake it ‘til they make it. But now, they’re accidentally making it by just… being honest? What’s next? Do we tell them to be genuine on social media? The horror.”
In a shocking conclusion, social media experts predict that next, influencers might accidentally get even more popular by doing the unthinkable: posting content that isn’t just about promoting things. But until that day comes, we’ll just have to enjoy this strange and fleeting moment of influencer sincerity.
Stay tuned.
